Atlanta Journal Constitution - And now, from the, “Dewey Defeats Truman” file, we give you: “Congratulations Miami!”
That’s how a near-full page newspaper ad read in Monday morning’s Miami Herald. In the mother of all mistakes — or should that be the “King James” of all mistakes? — somebody in the Herald’s composing department inadvertently slapped the wrong Macy’s advertisement in the newspaper, promoting Miami Heat “championship” T-shirts and hats being for sale at the department store.
It’s common for print publications to have two display ads ready to go in championship events. T-shirt manufacturers do the same thing. But what makes this mistake unusual is the Heat trailed the NBA finals three games to two going into Sunday night’s game and were
The shirts picture the Heat logo with the championship trophy and words like “Champions” and “Raise Another Banner.”not yet in a position to win the best-of-seven series. Only Dallas could clinch the title Sunday night — and did.
Then again, it’s not like most folks in South Florida haven’t been presumptuous about the Heat’s championship aspirations since LeBron James and Chris Boshsigned in free agency and joined Dwyane Wade. Their signings were celebrated at a news conference, complete with pyrotechnics. James, the guy with the, “Chosen 1″ tattoo across his back, himself promised eight championships.
Still waiting for the first.
Maybe everybody can have a collector’s T-shirt as a consolation prize.
UPDATE: The website Poynter.org has picked up on the story and reports: “A.J. Protash of the Herald’s ad department tells me there’s an investigation into how the ad ended up in the paper.”
Bandwagon fans, bandwagon players, and bandwagon city. What do you expect? I guess they figured that since LeBron won two more games than he won during his first trip to the Finals, it was basically the same as winning the whole thing (2:25 mark). A little bit like Little League, they want to make sure Lil' Bron Bron gets a trophy, just like everyone else.
-Big Ran
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